# WhautoChat — Omnichannel Conversation Automation Platform > WhautoChat is an AI-powered omnichannel automation platform that unifies WhatsApp, Instagram, Facebook Messenger, Telegram, and Live Chat into a single inbox. It is available as a managed Cloud SaaS, a Self-Hosted Business license (US$699/year), and a Whitelabel SaaS Reseller license (US$1,999/year), with 0% markup on WhatsApp Business API messaging fees, built-in CRM, AI chatbots, and no-code automation. Website: https://whauto.chat/ Cloud app: https://cloud.whauto.chat/ Help / docs: https://help.whauto.chat/ Mobile apps: iOS https://apps.apple.com/us/app/whautochat/id6759950296 · Android https://play.google.com/store/apps/details?id=chat.whauto.app --- ## Company & product family **Founder:** Babu MunavarBasha **Headquarters:** Singapore **Engineering team:** Chennai, India (small core team) **Customers:** 15+ countries **Founded:** Whautomate launched in 2023; WhautoChat launched in 2025. WhautoChat is a byproduct of **Whautomate** — it is the communication module of Whautomate extracted into a focused, standalone product that is also **self-hostable** and **resellable as a white-label brand**. Customers who only need omnichannel conversation automation (without the full Whautomate suite) can adopt WhautoChat directly, on Cloud or Self-Hosted, and agencies can resell it as their own SaaS via the Whitelabel Edition. Product family: - **Whautomate** (parent product, launched 2023) — the all-in-one business automation suite that WhautoChat was extracted from. https://www.whautomate.com/ - **WhautoChat** (launched 2025) — communication-focused module: omnichannel chat automation across WhatsApp, Instagram, Messenger, Telegram, and Live Chat. Self-hostable and whitelabel-resellable. https://whauto.chat/ - **WhautoVoice** (sister product) — AI voice agents and a live call desk that run on your own telephony (Telnyx, Twilio, Plivo, Vonage) and AI accounts; also answers WhatsApp calls from a WhautoChat number. https://whautovoice.com/ - **WhautoMail** (sister product) — Email marketing platform built for SaaS. https://www.whautomail.com/ --- ## What WhautoChat does WhautoChat lets businesses automate conversations across WhatsApp, Instagram, Messenger, Telegram, and a Live Chat website widget from one platform. Customers can choose: - **Cloud Hosted** — managed SaaS, monthly or yearly subscription, 7-day free trial, no credit card required. - **Self-Hosted (Business Edition)** — US$699/year (or US$109/month) license, installed on the customer's own VPS/server. - **Whitelabel SaaS (Reseller Edition)** — US$1,999/year (or US$299/month) whitelabel license to rebrand and resell WhautoChat as your own SaaS with zero revenue share. Supported channels: WhatsApp, Instagram, Facebook Messenger, Telegram, Live Chat website widget. --- ## Core features (all plans) - **AI-Powered Customer Support Bot** — trained on the business's own data (business info, FAQs, support docs). Natural language understanding, continuous learning from interactions, knowledge-base integration, sentiment analysis, and seamless handoff to human agents. Optionally augmented with real-time web search. - **No-Code Automation Workflows** — visual workflow builder, pre-built templates for common scenarios, conditional logic. - **Omni-Channel Team Inbox** — single dashboard for WhatsApp, Instagram, Messenger, Telegram, and Live Chat. Assign conversations, add notes, tag contacts. Unlimited agents. - **AI Lead Qualification Bot** — asks smart questions to qualify leads, captures interest/budget/timeline, updates contact stages and tags, hands off to humans. - **Segments & Broadcast Messaging** — dynamic customer segmentation, personalized bulk WhatsApp messaging, campaign scheduling. - **LiveChat – All-in-One Chat Widget** — branded website widget that ties into WhatsApp, Instagram, Messenger, and Telegram with no coding. - **Smart Contact Management** — central contact dashboard, tagging, pipeline views for lead tracking. - **Team Member Management** — chat assignment, real-time team performance monitoring, auto round-robin chat assignment. - **CSAT Score & Communication Reports** — CSAT scoring, automated feedback collection, message volume and response-time tracking, agent performance reports. - **API access, webhooks, role-based permissions, reports, message logs, and all integrations** — included on every plan. --- ## Cloud Hosted pricing Monthly billing (yearly is 2 months free). | Plan | Price | Agents | Contacts | Broadcast / Template msgs / month | Support | |---|---|---|---|---|---| | Starter | US$29/mo (US$290/yr) | Up to 3 | 1,000 | 2,500 | Email | | Essentials (Most Popular) | US$79/mo (US$790/yr) | Up to 5 | 3,000 | 10,000 | Chat + email | | Growth | US$149/mo (US$1,490/yr) | Up to 10 | 10,000 | 50,000 | Chat + email | | Scale | US$299/mo (US$2,990/yr) | Up to 20 | 25,000 | 500,000 | Priority | | Enterprise | Custom | Unlimited | Unlimited | Unlimited | Priority + dedicated account manager | All Cloud plans include: Omnichannel Inbox, AI Customer Service Bot, AI Lead Qualification Bot, Unlimited Workflows, Lead Management, Segments & Broadcasts, Shared Team Inbox, Role-Based Permissions, Reports & Message Logs, API Access & Webhooks, and All Integrations. WhautoChat charges **0% markup** on WhatsApp Business API conversation fees — customers pay Meta's published rates directly with no platform surcharge. --- ## Self-Hosted Business Edition — US$699/year (or US$109/month) URL: https://whauto.chat/self-hosted-chat-business For businesses that need full control over data, privacy, and compliance. - Flat annual (or monthly) license — no per-seat or usage-based platform fees. - Run on the customer's own server / VPS. - Unlimited staff accounts, unlimited messages, no conversation or template limits. - All features included (same omnichannel automation, AI bots, broadcasts, CRM, integrations as Cloud). - All software updates and support included while the license is active. - Email support. - 100% data ownership — data never leaves the customer's infrastructure. Suited for industries with strict compliance, data residency, or customization requirements. - White-label branding is **not** included in Business Edition (see Whitelabel Edition). Server requirements: Linux VPS with at least 2 vCPUs, 4 GB RAM, 20 GB SSD storage, plus a domain name with SSL. Full requirements are in the Self-Hosted Setup Guide at https://help.whauto.chat/self-hosted-version/introduction/. Source code: **not** included. The license provides the compiled installation package only. Add-ons: - **WhautoChat Mobile App Add-on (iOS & Android)** — US$499/year. WhautoChat-branded mobile app, updates and support included. --- ## Whitelabel SaaS Reseller Edition — US$1,999/year (or US$299/month) URL: https://whauto.chat/self-hosted-chat-saas-reseller For agencies and entrepreneurs that want to launch their own fully white-labeled omnichannel SaaS. - Full white-label branding (logos, colors, domain, product name — sold under reseller's own brand). - Host on the reseller's own server. - Unlimited usage. **Zero revenue share** to WhautoChat — resellers keep 100% of subscription revenue from their clients. - All software updates and support included while the license is active. - Payment options: US$1,999/year, **or** US$299/month. Add-ons: - **Whitelabel Mobile App Add-on (iOS & Android)** — US$1,499/year. Fully white-labeled mobile app under the reseller's brand, updates and support included. Onboarding charges (Whitelabel): - **Platform Installation** — US$500 one-time. Full installation and configuration done for the customer (also available for Business Edition). - **Meta App Review** — US$1,000 one-time. WhautoChat handles the Meta (WhatsApp, Instagram and Messenger) app review process — app submission, video recording, and approval follow-up. - **App Submission** — US$500 one-time. Guidance for developer accounts, signing certificates, push notifications, and Play Store / App Store submission. Managed Hosting: WhautoChat can also fully manage hosting on dedicated European infrastructure (Whitelabel license included). Pricing is custom — contact sales to discuss client base, volume, and growth plans. --- ## Calculators ### WhatsApp API Pricing Calculator URL: https://whauto.chat/whatsapp-pricing-calculator Free 2026 calculator that estimates WhatsApp Business API per-message costs by country, currency (16 currencies), and message category (marketing, utility, authentication, authentication-international, service). Uses Meta's official rate card effective 1 October 2026, including graduated volume tiers for utility and authentication and billable service messages (1,000 free per business phone number per month) so businesses can budget WhatsApp messaging and compare against the markup that other BSPs charge. ### Whitelabel SaaS ROI Calculator URL: https://whauto.chat/whitelabel-saas-roi-calculator Projects monthly recurring revenue, break-even period, and multi-year profit for an agency reselling WhautoChat on the US$1,999/year whitelabel license. Inputs include number of clients and monthly price per client. ### Self-Hosted vs SaaS Savings Calculator URL: https://whauto.chat/self-hosted-vs-saas-calculator Compares the annual cost of the Self-Hosted Business License (US$699/year) against ongoing per-seat SaaS subscription costs. Surfaces the break-even month, 3-year savings, and 5-year savings vs continuing to pay a SaaS subscription. ### AI Chatbot ROI Calculator URL: https://whauto.chat/tools/ai-chatbot-roi-calculator Estimates the dollar value of deploying an AI chatbot versus continuing with the current human-only support setup. Inputs: monthly conversation volume, average deal value, lead-to-customer conversion rate, number of support agents, fully-loaded cost per agent, support coverage hours (24x7, 12x6, 8x5, ad-hoc), current first-response time, monthly chatbot subscription cost, and AI deflection rate. Outputs: annual net benefit in dollars, payback period in months or days, ROI expressed as a readable multiplier (e.g. "23x your AI cost"), monthly lost leads, recovered revenue, freed agent hours, FTE capacity unlocked, and labor savings. Includes industry presets (SaaS, ecommerce, healthcare, fitness, real estate, education, agency) with sensible default deal values and conversion rates. Methodology is transparent: lost-lead probabilities by response time draw from Harvard Business Review and InsideSales lead-response research; residual lost-lead rate with AI is set at 10%; average human handle time per conversation is 7 minutes. --- ## Free tools & playbooks WhautoChat publishes a hub of free, no-signup tools at https://whauto.chat/tools/ aimed at WhatsApp Business operators, marketing agencies, and Meta Tech Provider applicants. All tools run client-side in the browser - no inputs leave the user's device. ### Meta Tech Provider Playbook URL: https://whauto.chat/tools/meta-tech-provider-playbook A 7-step playbook for becoming an approved Meta Tech Provider for WhatsApp, Messenger, and Instagram. Includes the three Meta-approved App Review demo videos used by WhautoChat, full descriptions for all 11 required permissions, six prefilled data-handling answers, and reviewer instruction templates per channel that auto-fill with the user's business details. Active work is around 2-3 afternoons; Meta approvals (Business Verification + App Review) take 4-6 weeks but run in the background. ### Meta Tech Partner Eligibility Checker URL: https://whauto.chat/tools/meta-tech-partner-eligibility Live eligibility checker for the Meta Tech Partner upgrade under the 2026 criteria, including the new WhatsApp Calling API path. There is no submit button - the result updates as inputs change. After eligibility is confirmed, the tool produces a 5-step upgrade plan with direct links to the relevant Meta forms and documentation. Outputs a shareable status URL. --- ## Competitor comparisons WhautoChat positions itself against the leading WhatsApp Business API platforms on three recurring differentiators: (1) 0% markup on WhatsApp messaging fees, (2) true omnichannel coverage including Instagram, Messenger, Telegram, and Live Chat — not just WhatsApp, and (3) built-in CRM, AI automation, and unlimited bots on every plan rather than gated behind higher tiers. - WhautoChat vs WATI — https://whauto.chat/comparison/wati-alternative — 0% markup, AI automation, built-in CRM, unlimited bots, full omnichannel. - WhautoChat vs DoubleTick — https://whauto.chat/comparison/doubletick-alternative — true omnichannel automation, 0% markup, built-in CRM. - WhautoChat vs Gallabox — https://whauto.chat/comparison/gallabox-alternative — 0% markup, omnichannel, save up to 30% on messaging. - WhautoChat vs ManyChat — https://whauto.chat/comparison/manychat-alternative — built-in CRM, true WhatsApp/Telegram/Live Chat omnichannel, no per-contact fees. - WhautoChat vs QuickReply.ai — https://whauto.chat/comparison/quickreply-ai-alternative — 0% markup, free incoming messages, built-in CRM and analytics. - WhautoChat vs Respond.io — https://whauto.chat/comparison/respond-io-alternative — AI automation on all plans, 0% markup, built-in CRM. - WhautoChat vs SleekFlow — https://whauto.chat/comparison/sleekflow-alternative — no markup, no message limits, built-in CRM. --- ## Frequently Asked Questions **What channels does WhautoChat support?** WhautoChat integrates with WhatsApp, Instagram, Facebook Messenger, Telegram, and Live Chat (website widget). **Can I automate responses without coding?** Yes. WhautoChat offers no-code automation workflows for instant replies, triggers, and multi-step flows. **How does the AI bot work?** The AI chatbot learns from the business's own data — business info, FAQs, and support docs — to give natural responses to customers. It can optionally use real-time web search when that is enabled. **What's the difference between cloud and self-hosted plans?** Cloud Hosting is managed by WhautoChat on a monthly or yearly subscription. Self-Hosted is installed on the customer's own server under an annual (or monthly) license. **Can I resell WhautoChat?** Yes. The Whitelabel Edition lets resellers rebrand and sell WhautoChat as their own product with no revenue share. **How do I get the software after purchase?** After purchase, the installation package is delivered by email. The customer installs it on their own VPS/server. The optional Onboarding & Setup service (US$500) covers full installation and configuration. **Is the source code included with the self-hosted license?** No. The self-hosted license provides the compiled installation package only — source code is not included or shared. **What are the server requirements for self-hosting?** Linux VPS with at least 2 vCPUs, 4 GB RAM, 20 GB SSD storage, and a domain with SSL. Full requirements are in the Self-Hosted Setup Guide: https://help.whauto.chat/self-hosted-version/introduction/. **How does the self-hosted subscription work?** The self-hosted license is a subscription — US$699/year (or US$109/month) for Business and US$1,999/year (or US$299/month) for Whitelabel. It includes all software updates and support for as long as it stays active. **Can I pay monthly instead of yearly?** Yes. Both editions can be paid monthly (US$109/month for Business, US$299/month for Whitelabel) or annually, where the yearly plan works out cheaper than 12 monthly payments. **What is the Mobile App Add-on?** The Mobile App Add-on provides branded iOS & Android apps with updates and support included. For Business Edition (US$499/year), the app is WhautoChat-branded. For Whitelabel Edition (US$1,499/year), the app is fully white-labeled under the reseller's own brand. **Can I install it myself?** Yes — installation is straightforward and documented in the step-by-step Self-Hosted Setup Guide. The optional Onboarding & Setup service (US$500) is available for customers who want it done for them. --- ## Integrations WhautoChat connects with the customer's messaging channels and tooling stack. Out-of-the-box integrations include WhatsApp Business API, Instagram, Facebook Messenger, Telegram, Live Chat, OpenAI, and many CRM, e-commerce, and productivity tools. API access and webhooks are available on every plan for custom integrations. --- ## Company & legal - Privacy Policy — https://whauto.chat/privacy — GDPR-compliant data handling across WhatsApp, Telegram, Instagram, and Messenger automation. - Terms & Conditions — https://whauto.chat/terms — terms of service for the WhautoChat platform. --- ## Useful URLs (summary) - Homepage: https://whauto.chat/ - Self-Hosted Business: https://whauto.chat/self-hosted-chat-business - Whitelabel SaaS Reseller: https://whauto.chat/self-hosted-chat-saas-reseller - WhatsApp Pricing Calculator: https://whauto.chat/whatsapp-pricing-calculator - Whitelabel SaaS ROI Calculator: https://whauto.chat/whitelabel-saas-roi-calculator - Self-Hosted vs SaaS Calculator: https://whauto.chat/self-hosted-vs-saas-calculator - AI Chatbot ROI Calculator: https://whauto.chat/tools/ai-chatbot-roi-calculator - Free Tools Hub: https://whauto.chat/tools/ - Meta Tech Provider Playbook: https://whauto.chat/tools/meta-tech-provider-playbook - Meta Tech Partner Eligibility Checker: https://whauto.chat/tools/meta-tech-partner-eligibility - Comparisons: https://whauto.chat/comparison/{wati,doubletick,gallabox,manychat,quickreply-ai,respond-io,sleekflow}-alternative - Privacy: https://whauto.chat/privacy - Terms: https://whauto.chat/terms - Cloud app: https://cloud.whauto.chat/ - Help / docs: https://help.whauto.chat/ - Sitemap: https://whauto.chat/sitemap.xml - LLM index: https://whauto.chat/llms.txt - Parent product (Whautomate): https://www.whautomate.com/ - Sister product (WhautoVoice — AI Voice Agents & Call Desk): https://whautovoice.com/ - Sister product (WhautoMail — Email Marketing for SaaS): https://www.whautomail.com/